Sunday, February 3, 2013

Reaching for Different Stars


"The tragedy of life does not lie in not reaching your goal.  The tragedy lies in having no goal to reach.  It isn't a calamity to die with dreams unfulfilled, but it is a calamity not to dream...It is not a disgrace not to reach the stars, but it is a disgrace to have no stars to reach for.  Not failure, but low aim is the sin. -- Dr. Benjamin E. Mays 

Today is Super Bowl Sunday (go Niners!) and we can look forward to funny, ridiculous, maybe even historic, commercials between the plays.  During Super Bowl XIX, the day Joe Montana beat Dan Marino for the Forty Niners' second Super Bowl win in January 1985, Apple's famous 1984 commercial was shown.  The world of computers would never be the same again.  The commercial above, Think Different, was first shown in September 1997 after Steve Jobs returned to Apple.  The world of computers, telephones, and music - to name a few - would never be the same again.

Today's musings are not intended to extoll the wonders of Apple's marketing genius (and it has been mighty) but to remind myself and all who care, what and who changes the world.  People with vision.  Courage. Creativity.  High aim.   The men and women in the commercial above dreamed big and aimed high.  They changed the world and inspire us to do the same.

On this pseudo national holiday when millions of people will sit in front of a television screen screaming and cheering for men to score touchdowns and realize their childhood dreams, I encourage you to take a moment to check in with your dreams as well.  How high are you aiming?  How different are you thinking?  What stars are you reaching for?  May we find the courage and creativity to reach a little higher, stretch a little further and get as close as we can to a goal line that won't just win a game but will change the world.  And, of course, our ourselves along the way.


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